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hy combines equity, production and IP into one in new overseas business model

hy, formerly Korea Yakult, is expanding globally through a joint business model that combines equity investment, production and intellectual property. Through its U.S. joint venture HYH America with HYBE and Paldo, it has launched a new food and beverage brand, ARIH, developed from the planning stage with BTS. The brand begins sales at Walmart in the United States from April 24, with a South Korea launch planned for late next month.