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Games & Commerce

Microsoft overhauls Xbox leadership, adds CoreAI staff

Microsoft has overhauled the leadership of its struggling Xbox division and redeployed staff from its CoreAI organisation. Xbox CEO Asha Sharma said in an internal memo the company must change how it works and its organisational structure to deliver results faster. The revamp follows a slide in game revenue, while rivals have outpaced Xbox in hardware sales. Microsoft is also reorganising subscriptions and cloud, naming David Schloss to lead those businesses.

Games & Commerce

GS Caltex joins Naver Plus Membership, offering up to 5,000 points a month

Naver said on Thursday that GS Caltex has joined its paid Naver Plus Membership programme as a partner. Since April 23, members can earn 100 won in Naver Pay points per litre when refuelling at GS Caltex stations nationwide, with monthly earnings capped at 5,000 points as a basic benefit. The tie-up also introduces Naver Pay QR to Membership Pass, enabling integrated benefits and payments at partner outlets.

Games & Commerce

Microsoft declares player-first strategy as major Xbox overhaul accelerates

Asha Sharma, Microsoft’s new head of Xbox, is pushing a new hardware and service strategy centered on cutting the cost burden of Game Pass and restoring a console-led brand identity. The plan includes more flexible subscription tiers, possible bundles with other services and options to manage costs around day-one releases. Microsoft is also resetting marketing and prioritising long-requested interface features while investing in engineering and data foundations ahead of next-generation console Project Helix.