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Microsoft reviews strategy for next-gen Xbox \'Project Helix\' amid rising component costs

Microsoft is pressing ahead with development of its next-generation Xbox console, codenamed Project Helix, but is reviewing its broader business model as rising memory and storage prices lift manufacturing costs. The company is reconsidering how it sells consoles, subscription bundles and distribution. Executives say they are re-examining all elements to keep prices affordable and increase flexibility, including potential instalment plans, changes to Game Pass and ad-supported services.

Games & Commerce

Xbox changes official name to \'XBOX\' after fan vote on capitalisation

Microsoft’s gaming brand Xbox has changed its official name from \'Xbox\' to \'XBOX\'. Xbox updated its official account name on X and changed its handle from @Xbox to @XBOX after a user vote. The move aims to address confusion between the uppercase \'XBOX\' used on console logos and \'Xbox\' used on some official channels. Other official accounts, including YouTube, Threads and Bluesky, still use \'Xbox\'. Microsoft pointed inquiries to a post by Xbox CEO Asha Sharma.

Games & Commerce

Microsoft overhauls Xbox leadership, adds CoreAI staff

Microsoft has overhauled the leadership of its struggling Xbox division and redeployed staff from its CoreAI organisation. Xbox CEO Asha Sharma said in an internal memo the company must change how it works and its organisational structure to deliver results faster. The revamp follows a slide in game revenue, while rivals have outpaced Xbox in hardware sales. Microsoft is also reorganising subscriptions and cloud, naming David Schloss to lead those businesses.