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AI & Enterprise

AI use grows in scouting football prospects but data can miss talent

Artificial intelligence is increasingly used to scout football prospects, but it may repeat existing bias and inequality rather than identify future star players accurately, a researcher said. AI typically searches past data for patterns of successful players, which can mirror long-standing preferences in scouting. Differences in physical and social development can make long-term potential hard to predict from early data. Monitoring can also increase psychological pressure on young players and staff.

Telecommunications & Media

KT boosts World Cup fervour with Gwanghwamun cheering event to engage citizens

KT held the first Gwanghwamun cheering event for the 2026 North America World Cup with the Korea Football Association and the Red Devils, supporting South Korea’s national team. The company focused on broader public participation, including an AI-based programme using a media wall to generate messages and visual effects in real time. KT also arranged safety measures with stages, screens and more than 250 safety and medical staff.

Games & Commerce

Naver to live-stream all 2026 FIFA North and Central America World Cup matches on Chzzk

Naver will live-stream all matches of the 2026 FIFA North and Central America World Cup on its streaming platform Chzzk from June 12 to July 20, it said on Wednesday. The service will offer co-watching broadcasts linked to creator channels and provide AI short-form clips during live matches. It also plans to upload player and match VOD highlights and offer AI briefings based on official FIFA data.