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Industry

Samsung Electronics enters 100 trillion won operating profit era as memory lifts earnings but set cost burden persists

Samsung Electronics said its third-quarter operating profit surged 783 percent from a year earlier to 107.44 trillion won, helped by rising memory prices and higher sales of HBM4 products. Revenue rose 127 percent to 195.25 trillion won and the operating margin hit 55.0 percent. The company said its semiconductor division led the gains, while its smartphone and other device businesses faced cost pressure from higher memory prices and weaker demand.

Industry

Samsung Electronics posts Q3 operating profit of 107.4 trillion won, up 783 percent

Samsung Electronics said on Oct. 29 it posted third-quarter consolidated revenue of 195.3 trillion won and operating profit of 107.4 trillion won, up 127 percent and 783 percent from a year earlier. It said it was the first global tech company to exceed 100 trillion won in quarterly operating profit. The semiconductor unit led results, while the device unit posted an operating loss. Net profit was 75.1 trillion won.

Telecommunications & Media

Samsung Electronics launches Galaxy Z Fold8 campaign with RESCENE

Samsung Electronics said on Oct. 28 it is launching a new marketing campaign for the Galaxy Z Fold8 with K-pop group RESCENE. The campaign is part of Samsung’s “true fan” marketing that features celebrities and influencers who use Galaxy devices. Samsung aims to expand touchpoints with female customers in their teens and 20s by highlighting RESCENE members’ daily use. Samsung said the collaboration followed fan requests.