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Finance
Woori Bank signs official sponsorship deal with T1
Woori Bank said on Jan. 14 it signed an official sponsorship deal with esports team T1. The bank said it has contributed to broadening the esports base through activities including a main partnership with League of Legends Champions Korea, support for the Asian Games national team, and sponsorship of VCT Pacific. T1, founded in 2012, holds a record six international League of Legends titles and won the 2025 world championship in Shanghai.
Games & Commerce
LCK leaves YouTube, SOOP and Chzzk set for lock-in battle
South Korea’s e-sports streaming market is heading into a new rivalry ahead of the Jan. 14 opening of the 2026 LCK Cup, after YouTube drops out of LCK broadcasts. Riot Games Korea signed exclusive five-year deals through 2030 with Naver’s Chzzk and SOOP, making them the only platforms for Korean-language live streams. Both are rolling out opposing strategies to maximise lock-in through linked content, replay features, AI tools, global league coverage and offline branding.
Crypto
Upbit market share concentration eases as marketing rivalry intensifies
Upbit’s concentration in South Korea’s digital-asset exchange market is showing signs of easing, while Bithumb’s share has increased. In 2025’s fourth quarter, Upbit took 65.0 percent of trading value among the top five exchanges and Bithumb held 31.1 percent, according to CoinGecko. Bithumb cited brand-building and strengthened user benefits, backed by marketing and sponsorships. Upbit also expanded mass-market digital advertising. Smaller exchanges ended the quarter largely holding volumes.