Finance

K Bank runs cinema etiquette campaign with CGV

K Bank is expanding its offline brand touchpoints to cinemas after subway ATMs and station name co-branding. The company said it will run a brand campaign from July 18 at CGV screening rooms nationwide to promote movie-going etiquette. The pre-film video features fruit characters from its savings product “Deguldegul Farm” and an ant character from its virtual investment game “Weekly Investment King.”

General News

Homeplus store sale proceeds spark fresh clash over operating funds and debt recovery

Homeplus, facing possible bankruptcy after a decision to scrap its rehabilitation procedure, has become embroiled in another dispute over how to use proceeds from the sale of closed stores. The retailer is pursuing a sale worth about 170 billion won for 2 stores. It wants to use part of the money as emergency operating funds, but its largest creditor, Meritz Financial Group, is said to favor debt recovery. The Democratic Party has urged MBK Partners and Meritz to secure funding and is seeking a hearing.