SK Telecom will hold a customer-participation competition called "Everyone's Prompt (Promp.T)" as part of its "Good Change" campaign, it said on July 27.

Good Change is a campaign run by SKT's newsroom since May to document its AI transformation (AX) and customer value innovation (CX) process. The campaign, which has featured employees' AX and CX practices and contributions by internal and external experts, will expand its scope to a customer-participation program.

The Everyone's Prompt competition was created to show that AI is not a difficult or unfamiliar technology but a tool in everyday life that anyone can use. Participants can submit examples of changes they experienced in daily life or work using AI, along with the prompts that made it possible, through an application page on the SKT newsroom.

The contest has two categories: "Life AX" for solving problems in everyday life and "Work AX" for improving work and learning productivity. The application period runs from July 27 to Aug. 10. Anyone aged 14 or older can participate, regardless of their mobile carrier.

Judging results will be announced on Aug. 20 in the SKT newsroom. A total of 10 million won worth of SK gift certificates and Naver Pay points will be awarded to 2 grand prize winners, 4 gold prize winners, 6 silver prize winners and about 400 participation award recipients.

SKT will also hold a CX media art exhibition in August on changes customers can feel at the company and the direction they expect going forward. It will collect and analyse customer opinions through an AI and big data-based survey service called "Money-Earning Survey" and display media art featuring the results at T Tower in Euljiro, Seoul.

Choi Jong-bok (최종복), head of SKT's MediaComm office, said, "AI transformation and customer value innovation can lead to more meaningful change when done together with customers." He added, "We will actively reflect customers' diverse experiences and voices in our services and content to create better change."