South Korean game companies are changing how they pursue overseas markets. Instead of first proving a game in Korea and then launching abroad, they are now targeting global PC and console markets from the development stage and reflecting overseas user reactions in game quality and release strategy. At Gamescom 2026 in Cologne, firms including Krafton, NCSoft, Kakao Games and Com2uS Holdings showed new genres and conducted demos to gather feedback.

Major South Korean game companies reshuffled top management and key organisations in the first half of this year, moving in different ways but with similar aims. The changes seek to reduce reliance on a mobile massively multiplayer online role-playing game growth formula and shift business structures toward global markets, PC and console games, and in-house intellectual property. Nexon and Neowiz put development and global capabilities forward, Krafton reshaped publishing leadership, and Kakao Games and Wemade moved amid governance changes.