| Mobile Web

Search results for Direct to Consumer

Games & Commerce

Outsourcing ads lifts returns and cuts workload, e-commerce marketing insight 9

Fashion brand Hightide Frankie used a sales-linked advertising programme and lifted its return on ad spend to 968 percent by February 2026 from 371 percent in the first month. Under the model, Cafe24 runs ads without upfront payment and settles costs after sales occur. The company said the approach helps small brands without dedicated ad staff by handling planning, creative and media operations, reducing the need to monitor or top up ad budgets.

Games & Commerce

Nexthrust\'s ONE strategy puts game, AI and blockchain integration to test

Nexthrust is expanding the game distribution network it secured through its acquisition of OneStore into global markets and is integrating its own blockchain and payment services with OneStore. OneStore launched OneStore Global in 122 countries and introduced the OneShop direct-to-consumer payment platform. Nexthrust is also rebranding its blockchain ecosystem under the ONE name, while the key question remains whether distribution converts into transactions and improved profitability.

Games & Commerce

Children\'s loungewear brand Cheese sees purchases jump 476% in two years

Children\'s loungewear brand Cheese, launched in February 2024, said purchases rose 476% in two years and return on ad spend reached 333%. The company attributed the results to Cafe24\'s PRO marketing service, which handles advertising planning, creative production, media operations and performance analysis. Cheese also operates 15 unmanned stores and six outlet locations, using offline feedback to refine products while positioning its mobile-focused online store as a channel for new customer inflows.