Coupang will change how it calculates the minimum order amount for free shipping for customers who have not signed up for its Wow membership. Previously, free shipping applied if the payment amount before coupons and instant discounts exceeded 19,800 won. From mid-next month, customers must pay more than 19,800 won after discounts to qualify. Coupang said existing Wow members will keep their benefits.

Coupang said a “Quit Coupang” backlash linked to a large-scale customer data leak was reflected in its indicators. Fourth-quarter operating profit fell 97 percent from a year earlier and net profit turned to a loss, while revenue rose 11 percent. It reported a slight decline in WOW members and a drop in active customers from the prior quarter. Despite the fourth-quarter hit, Coupang posted record annual revenue and higher operating profit, with growth-led businesses such as Taiwan and Coupang Eats showing strong gains.