Devsisters is teaming up with South Korea’s National Heritage Administration to promote the country’s World Heritage sites globally using its Cookierun intellectual property. The companies will roll out the “K-Heritage with Cookierun” campaign ahead of the 48th UNESCO World Heritage Committee meeting in Busan in July. Plans include media art on large media walls in major cities, an exhibition at BEXCO, a Haeundae Beach photo zone and pop-up store, a city tour bus programme, and in-game promotions.

Major South Korean game companies posted sharply diverging first-quarter results despite the sector’s traditional seasonal slowdown. Larger firms with globally successful intellectual property reported record quarterly sales and profit, while companies facing gaps in new releases or weak early demand remained in the red or saw profitability deteriorate. Nexon, Krafton, NCSoft and Pearl Abyss posted strong gains. Kakao Games and Devsisters reported operating losses, and Webzen saw declines.