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Games & Commerce

Ironmace to attend North America, Japan game shows to expand global user contact points

Ironmace will take part in major game shows in North America and Japan following its appearance at ChinaJoy, aiming to widen contact with local users. The company said it will attend PAX West 2026 in the United States and Tokyo Game Show 2026 in Japan. It will run B2C booths at both events featuring mini-game demo content for Dark and Darker and plans to unveil new goods and provide special items to verified users.

Games & Commerce

G-Star expands content to AI, webtoons and mobility, reduces reliance on game studios

G-Star, South Korea\'s largest game exhibition, plans to broaden its scope to AI, webtoons and mobility while expanding organiser-led in-house content to reduce dependence on participating game studios. The organisers named expansion of industry and audience reach and increased in-house content as key strategies for G-Star 2026, to be held in Busan in November. AI story platform Crack will be main sponsor, and Hyundai Motor will run a special programme.

Games & Commerce

KOCCA supports smaller Korean game makers\' China expansion at ChinaJoy

The Korea Creative Content Agency said it completed operations of the Korea pavilion at ChinaJoy 2026 in Shanghai, held from July 31 to Aug. 3, with the Ministry of Culture, Sports and Tourism. It supported booth demos and business meetings for 10 smaller Korean game developers. KOCCA said about 30,000 visitors attended over four days and 114 meetings were held with local buyers, generating export consultations worth about $12 million.