Interest from overseas consumers in Korean brands is rising, but many small sellers struggle to turn that attention into sales without localised shopping environments. Data showed Korea’s online direct overseas sales rose 16.4% last year to 3.02 trillion won, while domestic e-commerce growth slowed. The article says global sales require localisation across language, payments and logistics, and describes Cafe24’s tools and services to support multi-language stores, local payment options and international delivery operations.

Cafe24 said on Monday it has linked its platform with Hyundai Department Store\'s premium curation mall The Hyundai Hi. Online merchants using Cafe24 can request listing reviews through the Market Plus feature and, once approved, begin selling by connecting the platforms. Merchants can register products, check orders and manage inventory from Cafe24\'s admin page, with product and stock data synced in real time. Cafe24 plans to add the channel to its Cafe24 Pro service.