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Games & Commerce

Online sellers say marketing is top hurdle; Cafe24 expands ad management service

Online shopping mall owners are increasingly stretched as advertising shifts from making creatives and spending budgets to ongoing, data-driven optimisation, the article says. A survey commissioned by the Korea Enterprises Federation found 39.2% of online sellers cited marketing and promotion difficulties as a key business challenge. Cafe24 says it is expanding a managed service in which professional marketers handle end-to-end ad planning, creative production, media operation and performance analysis, using linked sales and ad data.

Games & Commerce

Cafe24 D2C shopping malls\' AI-driven visits up 72 percent year on year

Cafe24 said visits to its platform-based direct-to-consumer shopping malls via generative AI services rose 72 percent from a year earlier to about 850,000 in the second quarter of 2026. ChatGPT accounted for 73 percent of the traffic. Gemini traffic surged 686 percent, lifting its share to 20 percent. Cafe24 said AI-driven visits also boosted conversion rates and orders, and it is adopting GEO tools to help AI better understand mall and product information.