The government, home shopping industry and small and medium-sized enterprises will strengthen cooperation to develop the home shopping sector and promote shared growth. The Broadcasting Media Communications Commission held a joint declaration event in Seoul on July 20 with 12 home shopping companies and partner SMEs. The participants agreed on regulatory reform and policy support, fair trading practices, user rights protection and stronger product and service competitiveness, and set out 10 joint action tasks.

Hecto Healthcare will roll out a new product from its superfood brand Supertable on two home shopping channels. The company said on Tuesday it will sell \'Finland Wild Bilberry NFC 100\' via Hyundai Home Shopping. The product uses wild bilberries harvested in Finland’s Kvarken Archipelago and is made using an NFC method without additives, preservatives or artificial flavoring. It previously sold out its initial supply on CJ OnStyle.