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Korea TV Home Shopping Association names Lim Kwang-gi as new chairman

Lim Kwang-gi (임광기), a former SBS editorial writer, has been appointed as the new chairman of the Korea TV Home Shopping Association. The association said on April 27 it finalised the appointment through resolutions by its board of directors and general meeting. Lim\'s term runs for three years from May 6. He previously served in several roles at SBS and later led the National Assembly Broadcasting station for three years from 2019.

Games & Commerce

YouTube adds Wconcept to shopping affiliate partners, supports product tags in content

YouTube said on April 22 it has added fashion platform Wconcept as a partner in its shopping affiliate programme. The partnership allows creators to tag items from brands sold on Wconcept in fashion content such as lookbooks, hauls and daily outfit videos. Viewers can click product tags in videos to check information and make purchases without separate searches. YouTube said it will continue expanding shopping partnerships and features.

Games & Commerce

Wiseapp finds teens use learning apps most, people in their 50s favour home shopping

Wiseapp-Retail said on March 31 it analysed the share of users by age group for major mobile apps and found different preferences by age as of February 2026. Users under their teens showed higher use of learning and gaming apps. People in their 20s focused on university, job preparation and content. Those in their 30s used career and self-management apps, while users in their 40s favoured child-related and everyday services. Home shopping apps ranked high among people in their 50s.