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Telecommunications & Media

Broadcast ad cap raised to 20 percent, mid-roll ad rules eased

South Korea’s Broadcasting Media Communications Commission reported a draft amendment to expand the daily cap on broadcast advertising to 20 percent of airtime per channel from an average 17 percent. It also plans to scrap programme-by-programme limits and apply a separate 20 percent cap in prime time. The commission will shorten the minimum length of programmes eligible for mid-roll ads to 30 minutes and increase allowed breaks. It also plans to ease size limits for virtual and indirect advertising.

Telecommunications & Media

Korea media communications commission recommends staggered scheduling for 2026 FIFA World Cup broadcasts

South Korea\'s Broadcasting Media Communications Commission said it recommended that broadcasters avoid excessive simultaneous duplication of matches when televising the 2026 FIFA World Cup in North and Central America, which opens on June 12. It said overlapping schedules in the same time slot could restrict viewing rights and limit the variety of programming. Matches with high nationwide interest, including games involving South Korea, are exempt.

Telecommunications & Media

Bamittongwi reports 1-year policy results, seeks to clear 2 years of pending issues

The Broadcasting Media Communications Commission reported major policy results in broadcasting, media and telecommunications at a cabinet meeting on Monday, marking the first anniversary of the launch of the People’s Sovereignty government. The commission said it has pursued policies aimed at clearing issues accumulated over two years and realising media sovereignty and a basic society. It cited broadcaster relicensing, decree revisions, measures on public responsibility, handset subsidy rules, World Cup joint broadcasts, platform obligations and home-shopping reforms.