Search results for Beauty Kurly
Industry
E-commerce firms bet on beauty as new growth engine
South Korean e-commerce companies are expanding their beauty categories as a new growth engine, leveraging existing memberships and logistics infrastructure. Platforms including Coupang, Kurly and Musinsa are widening their business scope, with early movers bringing in luxury and indie brands and later entrants strengthening foundations through offline touchpoints. Musinsa, Zigzag and Ably are also pushing beauty expansion. Companies are also increasing private-label launches, while competition is expected to intensify.
Games & Commerce
Kurly posts 13.1 billion won operating profit in 2025, first full-year profit
Retail tech firm Kurly posted an operating profit of 13.1 billion won in 2025, marking its first annual operating profit, it said on Tuesday. The company recorded operating profit for a fourth straight quarter. Revenue rose 7.8 percent from a year earlier to 2.37 trillion won, and gross merchandise value increased 13.5 percent to 3.53 trillion won. Kurly cited steady growth in its core businesses and portfolio diversification.
Games & Commerce
E-commerce shifts to tweezers-style memberships with tailored benefits
E-commerce memberships in South Korea are becoming more targeted, tailoring benefits to core customer groups and their shopping habits. Kurly and Shinsegae are moving to specialised programmes, while Naver is promoting a modular membership with partner options. 11st is expanding a free membership with category-based perks. The trend is being supported by stronger data analysis capabilities, enabling more efficient marketing optimisation, an academic said.