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Industry

Baemin expands discounts for reusable-container orders for Environment Day

Baemin expanded benefits for customers ordering food delivered in reusable containers to mark Environment Day on June 5. Operator Woowa Brothers said it will give dedicated discount coupons on a first-come, first-served basis. From 11 a.m. each day through June 22, the first 600 customers to order with reusable containers will receive a 5,000 won coupon, up to three times per person, with a 10,000 won minimum order.

Games & Commerce

Woowa Brothers releases delivery app user guide for foreigners

Woowa Brothers, the operator of Baedal Minjok, said on Wednesday it distributed an English edition of its “Easy Delivery App Guide”. The guide uses simple language and illustrations so anyone can use the app regardless of disability or age. Released to coincide with Global Accessibility Awareness Day, it aims to help foreign customers unfamiliar with Korean use the Baemin app. The move links to a February multilingual update and follows a rise in global-payment orders.

Games & Commerce

Baemin teams up with Jangs Food on exclusive menus and marketing

Woowa Brothers, operator of South Korean delivery app Baedal Minjok, is expanding cooperation with Jangs Food, which runs 60gye Chicken and Stella Tteokbokki. Woowa Brothers said it signed a strategic memorandum of understanding to boost platform synergies and raise franchisee sales. The partnership covers advertising, marketing promotions, exclusive new menu launches and pickup services. The companies also plan data sharing and analysis to improve service quality and provide consulting and marketing support to stores.