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Games & Commerce

Baemin revamps Baemin Club, strengthens free delivery and rewards

Woowa Brothers, operator of food delivery app Baedal Minjok, said on Tuesday it will revamp its subscription membership Baemin Club and launch a new product that adds points accrual on payments. The new offering keeps existing benefits such as free delivery and unlimited 10 percent discounts at Baemin B마트. Current subscribers can continue without additional procedures. New sign-ups for the existing plan are available until Sept. 30, after which only the new product will be offered.

Games & Commerce

Baemin, Baskin Robbins join forces to boost online business cooperation

Baemin and Baskin Robbins are teaming up to expand online sales. Baemin operator Woowa Brothers said on Sunday it signed a strategic memorandum of understanding with BR Korea to strengthen digital business competitiveness. The companies plan to cooperate on Baemin Club member benefits, Baemin-exclusive new product launches, joint promotional marketing campaigns and social contribution projects. They also plan limited-edition reusable container goods and participation in Baskin Robbins’ consumer contest.

Games & Commerce

Baemin teams up with Jangs Food on exclusive menus and marketing

Woowa Brothers, operator of South Korean delivery app Baedal Minjok, is expanding cooperation with Jangs Food, which runs 60gye Chicken and Stella Tteokbokki. Woowa Brothers said it signed a strategic memorandum of understanding to boost platform synergies and raise franchisee sales. The partnership covers advertising, marketing promotions, exclusive new menu launches and pickup services. The companies also plan data sharing and analysis to improve service quality and provide consulting and marketing support to stores.