| Mobile Web

Baemin teams up with Jangs Food on exclusive menus and marketing

Woowa Brothers, operator of South Korean delivery app Baedal Minjok, is expanding cooperation with Jangs Food, which runs 60gye Chicken and Stella Tteokbokki. Woowa Brothers said it signed a strategic memorandum of understanding to boost platform synergies and raise franchisee sales. The partnership covers advertising, marketing promotions, exclusive new menu launches and pickup services. The companies also plan data sharing and analysis to improve service quality and provide consulting and marketing support to stores.