Woowa Brothers, operator of Delivery Hero’s Baedal Minjok, said on Thursday that its Baemin B Mart instant-delivery grocery service posted record quarterly results in the first quarter. Orders rose 37 percent from a year earlier, while customer numbers and transaction value gained 22 percent and 36 percent, respectively. Cumulative ordering customers reached 8 million. The company said expanded product categories and growth in fresh-food sales supported the performance.

South Korea\'s food delivery platforms are stepping up competition to secure users, increasing pressure on profitability. Baemin and Coupang Eats are expanding discount promotions, hiring riders and rolling out new services, while related spending rises. Data show Baemin retains the lead in monthly active users, with Coupang Eats narrowing the gap and Yogiyo shrinking. Companies are also pushing commerce and quick commerce initiatives to diversify revenue and bolster earnings.