| Mobile Web

Kakao expands AI commerce tests; payment is key beyond recommendations

Kakao is expanding AI commerce experiments inside KakaoTalk, aiming to keep users within the app from recommendation and search to booking and payment. The company has added a “Special Friend” gift feature and strengthened the “Kanana” place agent to broaden recommendations and enable reservations. Analysts say monetisation depends on whether recommendations translate into completed transactions and payments within KakaoTalk, not just feature launches.