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Cloudera highlights synthetic data as an alternative to AI privacy risks

Cloudera is promoting synthetic data as a way for companies to reduce privacy risks from using large language models. It said AI is becoming deeply integrated across operations and is evolving with the rise of AI agents. As use expands, concerns grow because data needed to improve models can include personal identifiable information, regulated data and company-specific business context. It outlined three AI development areas where synthetic data matters and cited executives backing its use.