Toss Insurance is revamping its official website so users can request insurance consultations on mobile and PC web, expanding customer touchpoints beyond the Toss app.

Toss Insurance said on Monday it has renewed its official website and is providing a web-based service for requesting insurance consultations.

It said the revamp expands channels so general insurance consumers, not only Toss app users, can use the consultation service without installing a separate app.

Toss Insurance split its existing website into a service domain that provides insurance consultation services and a corporate domain that provides company information and recruitment details. It built the service domain as a responsive website accessible on both PC and mobile. It also simplified the web consultation request process.

Toss Insurance expects the expanded web channel to widen consultation eligibility to customers who previously had no contact point with the Toss app.

It also plans to increase customer inflows through searches. It plans to continuously strengthen generative engine optimization (GEO), AI answer optimization (AEO) and search engine optimization (SEO) so its content can appear when users search for insurance-related information on portals and generative AI services.

A Toss Insurance official said, "This attempt focused on designing an experience where customers are connected with experts in the most convenient way the moment they want an insurance consultation." The official added, "We will establish ourselves as a service that provides a consultation experience at every touchpoint."