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Games & Commerce

Webtoon Entertainment partners with Genies to introduce 3D avatars of webtoon characters

Webtoon Entertainment said it signed a strategic partnership on April 27 with U.S. AI avatar technology company Genies to develop digital experience services using webtoon characters. The partnership aims to offer immersive fan experiences beyond reading, allowing fans to interact with characters and explore story worlds. Creators can opt to present their characters as 3D avatars. Pilot services will launch this year on Naver Webtoon’s English platform, Webtoon.

AI & Enterprise

Pion deploys AI shopping host on Naver Shopping Live

Pion Corporation, an AI agent marketing solution company, said on April 28 that its project with Naver Shopping Live produced results in which AI outperformed sales from broadcasts featuring human shopping hosts. The company said it has run AI production tests since February to change what it described as a high-cost, low-efficiency structure. It said it completed a proof of concept in two months and entered regular operations across categories including fashion, electronics, food and living.

Industry

Upbit provides five vehicles to Korean Red Cross for emergency medical support

Upbit said on April 28 it held a handover ceremony on April 27 at Seoul Red Cross Hospital for vehicles for the Korean Red Cross disaster response medical team (HERU). A total of five vehicles will be deployed to Red Cross hospitals in Seoul, Incheon, Sangju, Tongyeong and Yeongju. In the event of a disaster, they will be sent to the site to provide emergency medical support to displaced people and relief workers.