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Games & Commerce

NHN Q1 operating profit falls 5 percent on ahead-of-curve AI infrastructure investment

NHN said its first-quarter operating profit fell 5 percent from a year earlier as it reflected costs for upfront investment in artificial intelligence infrastructure, including building AI GPU infrastructure. The company posted a 11.9 percent rise in quarterly sales to 671.4 billion won and operating profit of 26.3 billion won. Revenue rose across payments, games and technology, while NHN also announced a 16.7 billion won share buyback to be fully cancelled.

AI & Enterprise

Younglimwon SoftLab opens Y SPACE in Paju

Younglimwon SoftLab opened Y SPACE in Paju to expand a collaboration environment based on creativity, innovation and culture. The site spans about 5,327 square metres across four buildings and aims to strengthen communication, collaboration and productivity to ultimately innovate organisational culture. The company said the open design offers an immersive research setting. Facilities include work, work-stay, workshops and family休養 functions, with lodging and community amenities. It will also support global expansion efforts.

AI & Enterprise

Adobe-owned Semrush to launch AI audit program with NPR in South Korea

Semrush, a global brand visibility platform company, has completed its acquisition process by Adobe and is accelerating its integrated marketing strategy for the era of AI search. Adobe said the deal strengthens a comprehensive brand visibility strategy spanning AIO, GEO and ASO. Semrush will launch an AI Audit program with its local partner NPR from May 18 for South Korean companies, offering data-driven analysis of brand exposure and visibility on platforms such as ChatGPT and Gemini.