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Apple hires former Google executive Lilian Rincon to lead AI product marketing

Apple has hired former Google vice president Lilian Rincon as vice president for AI product marketing, NineToFiveMac reported on Thursday. Rincon will oversee marketing and product management for AI platforms including Siri and Apple Intelligence, reporting to Apple’s senior vice president of worldwide marketing Greg Joswiak. She previously led global product teams at Google. The hire comes as Apple reshapes its AI organisation.