Asset manager Strive. [Photo: Strive X]

[Digital Today reporter Yoonseo Lee] Asset manager Strive bought an additional 17.76 bitcoin last week, increasing its total holdings to 19,882.

Bitcoin Magazine reported on the 6th (local time) that Strive disclosed the details in an 8-K filing submitted that day.

The purchase took place from June 29 to July 2 at an average price of about $59,850. Chief Executive Matt Cole (맷 콜) also posted about it on X, formerly Twitter. The purchase was not large, but it is read as a sign confirming the company’s cumulative buying trend in the second quarter.

Strive bought 6,236 BTC over the three months of the second quarter ended June 30 at an average of $74,290. The company’s bitcoin holdings rose to 19,864 BTC at the end of June from 13,628 BTC at the end of March. After adding last week’s additional 17.76 BTC, holdings now stand at 19,882 BTC.

The company said its second-quarter bitcoin yield was 24.0 percent. It said the measure refers to the change in bitcoin held per share. Over the same period, bitcoin gain was tallied at 3,264 and the amplification ratio at 67.2 percent. Strive said the figures are not traditional financial metrics and do not reflect debt and preferred stock claims.

The buying coincided with a period when bitcoin prices were falling sharply. Bitcoin traded at about $114,332 in September 2025, but ended this year’s second quarter at about $58,631. The price drop lowered the market value of holdings, but also reduced the average cost of new purchases. As of June 30, Strive’s blended acquisition cost was $94,761 per bitcoin, above the recent purchase price.

Its balance sheet also grew. Strive’s cash holdings stood at $144.5 million as of June 30, up from $95.1 million in March. It also held 505,000 shares of Strategy’s STRC preferred stock, valued at about $42.9 million. Total assets were about $1.35 billion.

Cash burdens are also rising alongside expanded bitcoin purchases. Strive is raising some funds through floating-rate Series A perpetual preferred shares traded as SATA. The preferred shares pay a cumulative monthly cash dividend of about 12.25 percent on an annualised basis. As of June 30, SATA outstanding rose to $783 million, and annualised dividend obligations expanded to $101.8 million from $56.2 million in March.

Strive is a latecomer in bitcoin treasury strategy. It started as an asset manager founded in 2022 by Vivek Ramaswamy. It began its bitcoin accumulation strategy through a merger with Asset Entities in September 2025. It then agreed to acquire bitcoin-holding company Semler Scientific in an all-stock deal, and the deal was approved this year. The acquisition added about 5,000 bitcoin. The combined company is led by Cole, a former CalPERS executive.

The company also said the figures were preliminary. Strive said its quarter-end closing procedures were not yet complete and the disclosed numbers were preliminary and unaudited. It added that its share price may diverge from the value of its bitcoin holdings, and that past returns do not guarantee future performance.

Meanwhile, Strategy, described as a Strategy company close to Strive, said it sold 3,588 BTC for $216 million that day to fund preferred dividends. It was Strategy’s largest bitcoin sale on record. For Strive as well, how it manages funding costs alongside expanding bitcoin holdings is becoming the next point to watch.

STRIVE BITCOIN UPDATE Strive purchased 17.76 Bitcoin last week and now holds ₿19,882. More importantly, during 2Q26 @Strive acquired 6,236 Bitcoin, achieved 24.0% BTC Yield, generated ₿3,264 of BTC Gain, and ended the quarter with an amplification ratio of 67.2%.$ASST $SATA pic.twitter.com/oheb9oQ25h

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