Asset manager Strive bought an additional 73 bitcoin (BTC) for $4.7 million, lifting its total holdings to 19,105 BTC.

On June 15, blockchain media outlet Bitcoin Magazine reported that Strive said in an 8-K filing with the U.S. Securities and Exchange Commission that the purchase was made between June 8 and 14 at an average price of about $63,646 per coin.

The company is placing its bitcoin treasury strategy at the core, and the latest purchase is an extension of that. Strive is promoting a "bitcoin-first" system that treats bitcoin not as a simple treasury reserve asset but as the company-wide standard for capital allocation. It uses BTC as the benchmark return for all investment decisions.

Strive also disclosed its funding position. Its cash and cash equivalents rose slightly to $141.4 million as of June 12 from $139.2 million as of June 5. Holdings of Strategy's floating-rate Series A perpetual preferred stock, STRC, were unchanged at 505,000 shares, while fair value edged up to $47.9 million from $47.2 million over the same period.

There were also changes in share counts. Class A common shares rose by about 483,400 over a week to 69,894,045 through an at-the-market equity issuance programme. Class B common shares and SATA preferred shares were unchanged. SATA is Strive's floating-rate Series A perpetual preferred stock and has been presented as a core instrument in the company's capital strategy.

Strive plans from June 16 to switch SATA's annual 13 percent monthly dividend to a business-day daily dividend method. It plans to keep the annual yield while tightening the payment cycle to boost liquidity and draw capital inflows for additional bitcoin purchases.

Strive's bitcoin expansion accelerated after a merger with Semler Scientific announced in September 2025. The all-stock deal was completed in January 2026, and the 5,048 BTC held by Semler Scientific was incorporated into Strive's financial statements. At the time, Strive's bitcoin holdings increased to 12,797.9 BTC, rising to a level above Tesla and Trump Media Group.

After that, Strive raised $225 million through issuance of SATA preferred shares in late January and used part of the proceeds to buy 333.89 BTC at an average price of $89,851 per coin. The transaction pushed total holdings above 13,131 BTC, and the company also cleared most of its outstanding debt.

In early May, it bought 444 BTC for $33.9 million. It also bought an additional 381.61 BTC between May 13 and 18 at about $79,348 per coin. The company's treasury-tracking data also included a purchase of about 2,500 BTC on June 1 at about $74,092 per coin. That transaction was among the largest weekly purchases in recent periods.

The filing timing coincided with a rebound in the bitcoin price. Bitcoin rose above $66,000 on June 15 after U.S. President Donald Trump announced a peace deal between the United States and Iran. A formal signing was scheduled for June 19. After the deal, which included the lifting of a U.S. naval blockade and the reopening of the Strait of Hormuz, oil prices fell about 5 percent to around $80 a barrel, and risk assets broadly strengthened.

Against this backdrop, Strive is pursuing both an expansion of its holdings and a restructuring of its funding structure even during the price rebound. It is continuing a move to expand its treasury strategy by tying together bitcoin purchases, preferred-share management and dividend-cycle adjustments.