Eric Trump (에릭 트럼프) has publicly pointed to JPMorgan's change in its stance on bitcoin (BTC).

On May 6, blockchain media outlet CoinDesk reported that Trump, the son of U.S. President Donald Trump and co-founder of American Bitcoin (ABTC), said on the Consensus Miami 2026 stage that traditional finance is moving quickly into bitcoin.

Trump cited Merrill, Charles Schwab and JPMorgan and said major financial firms are entering the bitcoin market in earnest. He said JPMorgan treated bitcoin like a “ridiculous asset” as recently as 18 months ago, but now allows customers to take out mortgages backed by bitcoin holdings. He stressed, "JPMorgan, which talked down bitcoin 18 months ago, is now allowing mortgages backed by bitcoin holdings."

His remarks focused on the shift in stance by traditional financial institutions. Jamie Dimon, JPMorgan's chief executive, has long been considered a figure critical of cryptocurrencies. JPMorgan has since expanded its steps into areas such as blockchain technology and asset tokenisation.

Trump argued the change reflects pressure from market trends rather than voluntary acceptance by the financial sector. He said banks that previously rejected business from the Trump family have now found it difficult to keep turning away from the cryptocurrency industry. "Financial institutions all realise they have lost," he said. "They can no longer go against the flow, and for the first time they are getting on that flow."

He also introduced the business strategy of mining company American Bitcoin, where he serves as chief strategy officer (CSO). American Bitcoin was described as ranking 16th among public companies by bitcoin holdings, and Trump said it mines bitcoin at about 50 cents per dollar. He also said the goal is to build the industry’s lowest cost for acquiring bitcoin.

He also offered an assessment of bitcoin itself. He said bitcoin is gaining new momentum as an asset and "has become one of the best stores of value ever." He also repeated his previous claim that bitcoin could rise above $1 million over the long term.

The remarks also tie in with the Trump administration’s pro-cryptocurrency stance. Trump highlighted that, as the White House pursues an aggressive pro-cryptocurrency policy, traditional financial firms have also found it difficult to maintain their previous positions. Market attention is focused on how far major financial institutions will expand bitcoin-related lending, custody and tokenisation businesses.