[DigitalToday reporter Yoonseo Lee] U.S. asset manager Strive has bought an additional 444 bitcoin, increasing its total holdings to 15,000 bitcoin.

On May 5 (local time), blockchain outlet CoinPost reported that Strive disclosed the purchase in an 8-K report filed with the U.S. Securities and Exchange Commission (SEC).

The purchase was worth about $33.9 million, at an average cost of about $76,307 per bitcoin. Strive held 14,557 bitcoin as of April 24, and separately bought 789 bitcoin at an average $77,890. With consecutive purchases, its holdings surpassed 15,000 bitcoin. At current market prices, the value of its holdings was tallied at about $1.2 billion.

Strive is positioning bitcoin not as a simple managed asset but as a benchmark for capital allocation. The company set bitcoin as the "hurdle rate" for capital allocation, and has presented expanding bitcoin holdings per share as a management goal. This is a structure that places more weight on accumulation efficiency per shareholder than on total bitcoin holdings.

At the center of this strategy is perpetual preferred stock (SATA). SATA is publicly traded preferred stock that provides a 13 percent monthly dividend annually. Strive said it has secured 18 months of cash and reserves as funding for SATA dividends, and that a SATA capital increase carried out in January 2026 drew demand of more than $600 million, with final proceeds of $225 million.

The company also disclosed its financial capacity. Strive said it held $97.9 million in cash and cash equivalents and $50.4 million of Strategy's preferred stock STRC as of May 1. The structure of combining capital raising through SATA with bitcoin purchases has become the core of its current financial strategy.

Matt Cole (맷 콜), Strive's chief executive officer, said in a post on X, formerly Twitter, on May 4 that its quarter-to-date bitcoin yield was 4.3 percent and its year-to-date yield was 18.7 percent. He also said it issued 584,730 new SATA shares in April, and explained that the "amplification ratio"—meaning the efficiency of bitcoin purchases through preferred stock issuance—stood at 43 percent.

Its holding rank in the market has also risen. As of May 5, Strive's bitcoin holdings rank ninth among publicly listed companies worldwide, according to BitcoinTreasuries.net. With additional purchases continuing, its presence is also growing among listed companies that place bitcoin at the forefront of their financial strategy.

Strive's recent moves are also aimed not at short-term purchases but at steadily expanding bitcoin holdings through preferred share issuance and a dividend structure. As a result, the market is increasingly focusing on how much more the company will raise its bitcoin holdings per share and how far additional fundraising through SATA will continue.

Strive acquired an additional 444 $BTC for ~$33.9 million at an average cost of ~$76,307 per bitcoin. STRIVE SNAPSHOT Bitcoin holdings: 15,000 QTD BTC Yield: 4.3% YTD BTC Yield: 18.7% April '26 $SATA Issuance: 584,730 shares Amplification ratio: 43%$ASST $SATA pic.twitter.com/6P2zTSsClh