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Games & Commerce

SOOP partners with Korea Mutual Growth Manufacturing Association to support SME live commerce

SOOP has signed an MOU with the Korea Mutual Growth Manufacturing Association to support small and medium-sized manufacturers in expanding online sales and strengthening digital commerce competitiveness. SOOP will help plan, produce and run live commerce content featuring member products, while the association will identify suitable companies and products and support participation. The partners will also cooperate on promoting SME support policies and finding sales case studies.

Games & Commerce

TikTok and Whatnot drive U.S. shopping livestream market toward $20 billion this year

The U.S. shopping livestream market is entering a growth phase around TikTok and Whatnot, CMBC reported on Sept. 1. EMARKETER forecast U.S. live commerce sales will reach about $19.8 billion this year, up 35 percent from 2025. TikTok Shop said its first-half sales more than doubled. Whatnot raised $545 million and was valued at $20 billion. Platform fees and counterfeit controls remain challenges.

Industry

AI makes up 95 percent of China\'s short-form dramas, raising job pressure on actors and crews

AI is rapidly replacing actors and production staff in China’s short-form content market, with most popular Douyin animations and dramas now AI-made and production times cut to 1 to 2 days. DataEye counted 89 AI-made titles among Douyin’s top 100 in May 2026, while more than 95 percent of short-form dramas released in China in the first quarter were AI-generated. Industry workers report fewer jobs and lower pay as AI replicas emerge.