Ohouse said on April 29 that cumulative viewers have surpassed 14 million as it marks the first anniversary of launching its live commerce channel, 'Ohouse Live'.

Launched in April last year, Ohouse Live aired 158 broadcasts through the end of March and collaborated with 101 brands. The maximum number of viewers for a single broadcast reached 300,000.

Ohouse Live is characterised by incorporating user content into its broadcasts. Beyond simple product introductions, it shows how products are used in real spaces through users' styling photos. Partner companies, including lighting brand Agolighting, which had no prior live commerce experience, also produced results through this.

More recently, it has expanded beyond tangible goods such as furniture and home appliances into intangible services by running a live show for its kitchen remodeling service, 'Ohouse Kitchen'. It has also launched regular category-based programmes such as 'House of Furniture' and 'Ohouse IT House' and is operating them in connection with company-wide promotions.

An Ohouse official said, "This is the result of synergy created by combining the strength of the content and community Ohouse has built up over a long time with live commerce." The official added, "We will continue to plan content that provides practical help at various moments in customers' lives, such as moving and moving in, and provide customers with both enjoyment in watching and confidence in purchasing through new attempts, including linking with the offline space 'Ohouse Bukchon.'"