Consumers are weighing whether to pay 200,000 won more for the iPhone 17 Pro, which leads on camera, battery and overall performance, or choose the iPhone Air for a thinner, lighter design and a lower price. Both models launched in September 2025 with 256GB base storage. The Air is slimmer, lighter and has a larger display, while the Pro offers stronger camera features, cooling and battery life.

Apple is pursuing an iPhone Fold design that removes Face ID to maximize an ultra-thin build, while adding a dedicated physical camera control button to improve usability. PhoneArena reported Apple is focusing on hardware changes to address internal space constraints and enable intuitive one-handed camera control on a large display. Leaked specifications suggest the device could be thinner than the iPhone Air when unfolded, making it difficult to fit the Face ID module.