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Industry
LG Electronics targets Asia-Pacific distributors with WashTower and subscription services
LG Electronics is stepping up its push into the Asia-Pacific market by highlighting a subscription business that combines products and care services. The company said it will hold LG InnoFest 2026 APAC in Busan for four days from April 7, inviting major distribution partners and media from about 20 countries. LG showcased new WashTower models and other laundry appliances, and said its subscription service now operates in five Asian countries.
Games & Commerce
11st expands \'Monthly 11th\' promotion period to 11 days
South Korean e-commerce platform 11st is expanding the duration of its in-house \'Monthly 11th\' promotion from 3 days to 11 days. It said the March event will run from March 1 to 11, issuing daily discount coupons and running time deals and live broadcasts. The company will highlight digital and home living products for back-to-school and moving-season demand, with brands including Samsung Electronics and LG Electronics taking part.
Industry
LG targets leisure, tourism operators with modular homes
LG Electronics has opened a permanent accommodation facility using its LG Smart Cottage modular homes in Gimje, South Korea, in partnership with a local youth entrepreneurs\' cooperative. The company said the site allows visitors to stay in the homes and tour local businesses. LG plans to expand Smart Cottage experiences in line with growth in the domestic modular construction market, targeting B2B operators in fine-stay, camping and glamping.
