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LG Electronics to boost OLED leadership, defend premium segment with scarcity

LG Electronics is rolling out its 2026 OLED TV lineup, combining record-high brightness with ultra-low reflection technology to defend its position in the premium market. It unveiled the “The Next OLED” range in Seoul, highlighting new color and AI processing features, along with upgrades to sound and webOS. The company also introduced new form factors, including a wireless wallpaper TV. An executive said limited global OLED panel supply would prevent rapid price commoditisation.