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Telecommunications & Media

LG Uplus improves app features with customer suggestions, accelerates participatory innovation

LG Uplus is expanding participatory innovation by reflecting customer-proposed ideas in service improvements. The company said ideas submitted through its customer participation service Simple Lab topped 10,000 in cumulative terms in seven months, with 1 in 10 applied to actual service upgrades. It incorporated feedback into functions and user experience improvements in its integrated app U+one, including parental management of children’s mobile bills and a favourites feature.

Telecommunications & Media

LG Uplus joins YouTube FanFest, aims to deliver a connection of hearts

LG Uplus said on May 14 it will join the 2026 YouTube FanFest in collaboration with Google and YouTube and run an AI experiential pop-up booth called the Simply. U+ Heart Post Office. The event runs May 15 to 17 at S-Factory in Seongsu-dong, Seoul. The company said it will combine the analog feel of letters with AI, letting visitors create printed letters via a kiosk and choose how to deliver them.

Telecommunications & Media

LG Uplus unveils \'Simply. U+\' brand campaign

LG Uplus on Saturday released video content showing how it incorporates customer ideas submitted through its participatory service, Simply Lab, into services to reshape telecom user experience. Simply Lab lets customers send complaints or improvement ideas directly to the company and shares the review process through to service features. LG Uplus added the service to its U+one app in November and has received about 10,000 ideas.