LG Uplus said on Tuesday it will upgrade AI search on its integrated customer platform, U+one, into an actionable AI agent that can handle actual tasks. The company has introduced a bill payment agent and a roaming agent that recommend products and support sign-ups within chat. It said conversion rates via the roaming agent were about twice those of its previous AI search method. LG Uplus plans a store-guide agent in the fourth quarter and will expand conversational agents across key services next year.

LG Uplus has revamped its Gangnam Station cultural complex U+ Il-sang Bi-il-sang-ui Teum into an art platform that combines art, technology and customer participation. Visitors can use an AI-based guide via a QR card and receive a report analysing their viewing preferences after touring exhibitions. The reopened space features installation works made from donated used phones and a first exhibition titled \"CIRCLE OF GROWTH\" with four participating artists. The company also plans an audition programme for emerging creators next year.