| Mobile Web

LG Uplus unveils \'Simply. U+\' brand campaign

LG Uplus on Saturday released video content showing how it incorporates customer ideas submitted through its participatory service, Simply Lab, into services to reshape telecom user experience. Simply Lab lets customers send complaints or improvement ideas directly to the company and shares the review process through to service features. LG Uplus added the service to its U+one app in November and has received about 10,000 ideas.