LG Uplus is expanding participatory innovation by reflecting customer-proposed ideas in service improvements. The company said ideas submitted through its customer participation service Simple Lab topped 10,000 in cumulative terms in seven months, with 1 in 10 applied to actual service upgrades. It incorporated feedback into functions and user experience improvements in its integrated app U+one, including parental management of children’s mobile bills and a favourites feature.

LG Uplus said on May 14 it will join the 2026 YouTube FanFest in collaboration with Google and YouTube and run an AI experiential pop-up booth called the Simply. U+ Heart Post Office. The event runs May 15 to 17 at S-Factory in Seongsu-dong, Seoul. The company said it will combine the analog feel of letters with AI, letting visitors create printed letters via a kiosk and choose how to deliver them.