LG Uplus' bucket list event held as part of its 'Simply. U+' brand campaign has ended successfully.

LG Uplus said on Wednesday the two-week bucket list event drew about 40,000 participants. Customers wrote down their wishes and stories, and LG Uplus read them and selected final customers to make those wishes come true.

LG Uplus analysed wishes from the event it ran for two weeks from late October to November last year and found that wishes for oneself accounted for 73%, the largest share. Wishes for family followed at 25%, then wishes for friends and colleagues at 1%.

By category, travel and rest accounted for 49%, the largest share. Family and filial piety followed at 36%, then experience and challenge, health and self-care, and finances. Among emotional keywords in the stories, 'challenge', 'achievement' and 'reward' stood out.

From the submitted stories, LG Uplus made a final selection of five, including: "I want to bring back my dad's smile" (family); "I want to exhibit my work, which has been a long-time dream" (challenge); "Please cheer multicultural students with a snack truck" (workplace); "Please decorate my mother's pub with an end-of-year atmosphere" (space); and "I want to give a gift to my husband who is struggling with delivery work" (travel).

The event was held on U+one, an integrated app introduced by LG Uplus based on the Simply. U+ brand philosophy. U+one is an app that lets customers use all services at once without complexity, with tabs including MY, Store, Benefits, Plus and AI Search.

Kim Hee-jin, head of LG Uplus' brand marketing team, said the company will continue various efforts to make customers' daily lives simpler and more convenient.