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Games & Commerce

Game industry teams up with Samsung foldables on Galaxy themes based on game IP

South Korean game companies are expanding major game intellectual property into Galaxy themes timed with Samsung Electronics\' launch of new foldable smartphones. Netmarble, Nexon, Haejin and HoYoverse Korea unveiled special themes for the Galaxy Z Fold8 Ultra, Fold8 and Flip8, applying characters and game worlds to lock screens, wallpapers, icons and ringtones. Themes are offered as purchase benefits via Galaxy Store and through NFC-based in-store体验 events at five Samsung Store locations.

Telecommunications & Media

Government, home shopping firms and SMEs pledge shared growth, push 10 tasks

The government, home shopping industry and small and medium-sized enterprises will strengthen cooperation to develop the home shopping sector and promote shared growth. The Broadcasting Media Communications Commission held a joint declaration event in Seoul on July 20 with 12 home shopping companies and partner SMEs. The participants agreed on regulatory reform and policy support, fair trading practices, user rights protection and stronger product and service competitiveness, and set out 10 joint action tasks.

Telecommunications & Media

SK Broadband expands offline benefits for B tv+ max

SK Broadband said on Wednesday it will run the B tv+ max Festival to offer offline, on-site experiences to subscribers of its all-in-one package B tv+ max. The service offers content from major terrestrial and general programming channels, more than 300,000 titles across genres, and 255 live channels. The company plans monthly offline events by category such as sports, performances and kids’ animation, starting with a concert invitation event in August.