Search results for ROAS
Games & Commerce
Cafe24 D2C shift project posts 36 percent conversion rate in two months
Cafe24 said on Tuesday its “K-Manufacturing Smart E-commerce Innovation Project” posted a 36 percent service adoption conversion rate two months after launch. Since starting the project in January, it provided strategic consulting to 157 manufacturers and 56 adopted the service. The adopters span 10 industries, led by food at 51.8 percent. Participating firms introduced tailored solutions including Cafe24 Pro and selected operating models such as operations, traffic and expansion types.
AI & Enterprise
Dable\'s TicketBoost tops 750 percent ROAS in five months after launch
Dable, an adtech company affiliated with Yanolja, said on Feb. 12 its retail media platform TicketBoost achieved a 750 percent return on ad spend in five months after launch. The company said the figure is 2.5 times the retail media industry average of 300 percent. Since starting service in October, its advertiser base more than doubled and 80 percent of users expressed intent to reuse the service. Dable plans promotions for new advertisers and aims to expand into other industries.
Games & Commerce
Cafe24 launches \'Pro Marketing\' to automate online store advertising
Cafe24 said on Tuesday it has officially launched \'Cafe24 Pro (PRO) Marketing\', a premium managed advertising service that handles the full advertising process for online stores. The company said the system analyzes each brand’s sales and click data, creates ad creatives, selects media and allocates budgets, while offering real-time optimization. The service is available to online merchants with monthly ad spending of at least 330,000 won and supports six major ad platforms.