| Mobile Web

Search results for ROAS

Games & Commerce

Online sellers say marketing is top hurdle; Cafe24 expands ad management service

Online shopping mall owners are increasingly stretched as advertising shifts from making creatives and spending budgets to ongoing, data-driven optimisation, the article says. A survey commissioned by the Korea Enterprises Federation found 39.2% of online sellers cited marketing and promotion difficulties as a key business challenge. Cafe24 says it is expanding a managed service in which professional marketers handle end-to-end ad planning, creative production, media operation and performance analysis, using linked sales and ad data.

Games & Commerce

Sales-linked ads remove upfront payment burden for online malls

Advertising is often the starting point for growth at online shopping malls, but brands face upfront cash pressure because costs arise before results can be confirmed. Cafe24 says its sales-linked advertising model changes that structure by settling ad costs after sales occur. The company says the approach can help both first-time advertisers and brands seeking to scale campaigns. Cafe24 cited cases in which brands reported higher sales and improved ROAS after adopting the model.

Games & Commerce

Unity unveils \'Unity 7\' AI collaboration platform, aims to change game development

Unity has unveiled Unity 7, a next-generation platform designed to bring developers, artists and AI coding agents into the game production process. The company said the platform links development tools with external AI and with distribution, advertising and payment functions to support everything from production to monetisation. Unity plans a preview release in December, with some features available earlier in beta, and a full version due in the first quarter of 2027.