[Digital Today reporter Seulgi Son] Dable, an adtech company affiliated with Yanolja, said on Feb. 12 that its retail media platform (RMP) TicketBoost achieved a 750 percent return on ad spend (ROAS) in five months after launch.

The company stressed that the figure is 2.5 times the retail media industry average of 300 percent. Since starting service in October last year, the scale of its advertisers has grown more than twofold, and it has delivered visible results in the performance and exhibition ticket market, with 80 percent of users saying they intend to use it again.

TicketBoost overcame industry limitations, where reliance on offline promotion made it difficult to measure quantitative effects, by using AI technology. Through a real-time dashboard, users can immediately check ticket sales indicators and advertising performance. It maximised operational efficiency with precise targeting of potential customers. In particular, through a partnership with NOL Ticket, operated by Nol Universe, a leisure and culture platform affiliate, it is disclosing traffic sources transparently.

Based on these results, Dable is running promotions to lower barriers to entry, including providing new advertisers with trial support worth 100,000 won and offering payback based on cumulative spending. It plans to continue expanding the RMP area into various industries such as travel, lodging and e-commerce.

Choi Joong-hoon (최중훈), RMP lead at Dable, said, "We are proving with data the effectiveness of performance marketing that could not be measured, and shifting the market paradigm." He added, "We will contribute to energising the industry ecosystem with our AI technology."