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AI & Enterprise

Disney Plus beta tests AI search using natural language and voice

Disney Plus is testing a new AI feature that recommends films and series using natural-language search, voice queries and recommendation prompts. The limited beta is available to selected subscribers, The Verge reported. Disney said the tool is designed to surface content that fits the moment rather than relying mainly on viewing history. Disney also reaffirmed plans to make Disney Plus the company’s digital hub and is rolling out an AI-assisted interactive search on ESPN.

Telecommunications & Media

Disney allies with TikTok to bring fan-made short videos to Disney+

Disney is working with TikTok to bring Disney-related fan content into the Disney+ app. The companies plan to start a pilot program in the United States in the coming months and then expand to other markets. Under the partnership, TikTok fan videos themed on Pixar, Marvel and Star Wars will appear in Disney+’s short-form feed, “Vurts.” Disney also launched a creator ambassador program for TikTok creators.

Telecommunications & Media

HBO Max tests TikTok-style shorts feed, adds AI conversational search

HBO Max has begun testing a vertical short-form video feed and an AI conversational search feature with some users in the United States. The Shorts icon in the app shows trailers, scene clips and bonus videos in a personalised vertical feed based on viewing history. AI is also used to select clips, with an AI tool analysing films and TV programmes before editors choose final clips. The company plans to expand both tests to more devices and markets.