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Naver\'s CHZZK nears 4.94 million concurrent viewers for Korea-South Africa match, a World Cup streaming record

Naver\'s streaming platform CHZZK set a record for peak concurrent viewers during South Korea\'s 2026 FIFA North America World Cup group-stage match against South Africa. Naver said the peak reached about 4.938 million, surpassing the previous highs for the Czech Republic and Mexico matches. South Korea lost 0-1 and finished third in the group, with progression to the round of 32 to be decided by comparisons among third-placed teams.

Games & Commerce

Naver Plus Membership aims for subscription boost backed by World Cup

Naver Plus Membership is seeking a new surge in sign-ups around the 2026 North America World Cup. Naver will exclusively stream all matches online and on mobile via its streaming platform Chijijik, but full HD live broadcasts and complete replays will be limited to Naver Plus Membership or paid Chijijik subscribers. The company is offering coupons and added Naver Pay benefits for new users, while industry figures question whether rights costs can be recouped through subscriptions alone.

Games & Commerce

Will Naver\'s Chzzk benefit again from online World Cup streaming?

Naver’s live streaming platform Chzzk faces another test with exclusive online streaming of the FIFA North and Central America World Cup in June. Chzzk has expanded its user base through major sports and esports broadcasts, but still trails rival SOOP in total watch time and monetisation foundation. Negative public sentiment surrounding the Korea Football Association and weaker interest in the national team could also dilute the expected World Cup boost.