Apple under CEO Tim Cook has been judged to have expanded its ecosystem through a wide range of products and services rather than a single breakthrough like the iPhone. On April 21, IT outlet NineToFiveMac grouped major launches since Cook took over into “best” and “disappointing” cases, citing AirPods, Apple Watch and the Apple Silicon transition as standout successes. It pointed to Vision Pro’s high price and the limited Apple Card as shortcomings, and said Apple Intelligence remains incomplete.

Apple\'s incoming CEO John Ternus is moving to restructure the company by rolling out artificial intelligence in internal operations, the report said. At an all-hands meeting held soon after the CEO change announcement, he said Apple was on the verge of changing the world and highlighted expectations for products to be unveiled. The company has introduced a new AI platform first in the hardware unit, with potential to expand companywide.