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Apple targets smart home market with $299 HomeView device

Apple is moving to target the smart home market with HomeView, a display-equipped device priced at $299 in the United States. Analysts say it focuses on being a shared household device rather than adding entirely new features to iPhones or iPads. HomeView is designed for fixed, always-available use and functions as an Apple Home hub with facial recognition for up to six family members. It also supports Siri AI and personal-context features.