Meta is testing a public reply-style AI feature on Threads that explains the context of posts. The early beta runs through a dedicated account, @meta.ai, allowing users to summon the AI in replies or chat with it in the app. The initial rollout covers Malaysia, Saudi Arabia, Mexico, Argentina and Singapore. The feature aligns with Meta’s expansion strategy around its new AI model, Muse Spark, and other tests such as side chats in group conversations.

Meta is developing an AI agent dubbed \"Hatch\" for individual users and an Instagram-linked shopping agent, The Information reported. People familiar with the matter said Hatch is inspired by the open-source AI agent tool OpenClaw. Meta is aiming for internal tests by late June and is testing the agent in simulated versions of real websites. The shopping agent is targeted for Instagram integration before the fourth quarter.