| Mobile Web

AI website design depends on the prompt, not just the tool

A key reason AI website builders produce generic-looking results is how users phrase their inputs, not the tools themselves, a report said. To get more advanced designs, users should write prompts with rich context and specific requirements, including a site’s purpose, target users, required features, visual preferences and integration needs. The report also highlights using design references, learning basic design principles, choosing suitable builders and iterating with follow-up prompts.