Big tech companies are moving faster into so-called physical AI that applies AI in the real world, including robots, cars and drones, as they seek to secure an early lead in a market seen as smaller than chatbots for now but with high potential. Nvidia, AWS, SoftBank, Anthropic and Xpeng are among those expanding initiatives. South Korean companies and institutions are also stepping up projects, funding and partnerships, even as concerns persist about data shortages and reliability.

Physical AI company Makinarocks said on Tuesday it will work with Samsung Display to apply AI-based equipment control optimisation technology at the company’s Vietnam plant. The cooperation aims to deploy the solution on the plant’s mass-production lines by year-end, based on results from a proof of concept conducted in the first half of this year. Makinarocks uses a large language model to analyse PLC code and automatically identify leftover, duplicate and unused commands.