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Finance

Brokerages cut domestic branches and step up global push

South Korean brokerages are accelerating overseas expansion as mobile trading prompts further streamlining of domestic branches. As of end-2025, 16 firms operated 93 overseas outlets, up by 13 from a year earlier, while overseas subsidiaries’ net profit rose 67.8 percent. Domestic branches at the top 10 brokerages slipped to 438 as of March 31. Firms are widening foreign omnibus account services and building networks across the United States, Hong Kong, Southeast Asia and India.

Finance

NH Investment & Securities unveils AI virtual person for investment information videos

NH Investment & Securities has introduced investment information video content using artificial intelligence, aiming to improve investor access by converting text-based information into video. The company unveiled its AI-based video content, N2, SIGNAL, featuring an AI-created virtual person, Seo A-in, who explains investment information in an easy-to-understand way. The content is produced from investment reports issued by its research center and will be provided twice a month via its MTS, official YouTube channel and branches.

Finance

Competition heats up in foreign integrated accounts as market eyes overseas retail inflows to Korean stocks

Foreign integrated account services that allow overseas retail investors to trade Korean stocks through local brokerage apps are expanding. Samsung Securities has launched a service with Interactive Brokers, while Hana Securities and Meritz Securities are widening partnerships in Asia and preparing a launch with Webull. Authorities have eased related rules, including scrapping the foreign investor registration system. Markets expect the change to raise accessibility over time rather than immediately shift flows.