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Telecommunications & Media

Netflix says it deploys up to 60 people per dubbed language, works with 122 partners worldwide

Netflix said producing a single dubbed version typically requires 50 to 60 people, and dubbing into 10 languages can involve 500 participants. The company outlined its subtitling and dubbing system and localisation strategy supporting the global spread of Korean content. Netflix said it can provide dubbing in 36 languages and subtitles in 33 languages, working with 122 partners across four regions. It also described expanded localisation for Korean titles and addressed AI-based translation tools.

Telecommunications & Media

K-content export bottleneck is dubbing; AI cuts costs sharply

HudsonAI CEO Shin Hyun-jin says language and cultural barriers are a key bottleneck for exporting Korean content because overseas viewers may avoid subtitles and prefer dubbing. The company uses AI translation and voice synthesis to localise video into more than 80 languages and says it can cut dubbing costs to less than half and shorten production time. Demand is rising with the growth of FAST services and corporate video localisation.

Telecommunications & Media

Netflix logs record 97 billion viewing hours in first half of 2026

Netflix released its \"What We Watched\" report for the first half of 2026 on Thursday, covering viewing for all titles available on the service. Netflix members worldwide watched more than 97 billion hours, the highest level for any half-year period. Five of the top 10 series were first-season titles. The U.S. series \"His Story & Her Story\" ranked first with 104 million views, while South Korean series \"True Education\" logged 48.2 million views.