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KT M Mobile named top budget carrier for call centre quality for eighth straight year

KT M Mobile said on Thursday it was named an outstanding company in the budget mobile carrier category for an eighth straight year in the 2026 Call Center Quality Index survey hosted by the Korean Standards Association. The company said it received high marks for customer service and counselling operations using generative AI. It said it introduced an AI-based plan recommendation service and expanded AI use across sign-up, activation and counselling.