Shinhan Bank was selected as the No. 1 bank in the 2026 Korea Service Quality Index hosted by the Korean Standards Association, marking 13 consecutive years at the top in the banking sector.
The Korea Service Quality Index is a service quality evaluation indicator jointly developed by the Korean Standards Association and Seoul National University's Management Research Institute. It surveys the quality of South Korea's service industry and customer satisfaction each year and publishes the results.
Shinhan Bank was highly rated for reviewing products and services from the customer's perspective and for improving customer complaints.
In financial consumer protection, it strengthened a preventive system across the entire process from product development to sales and after-sales management. It also expanded financial fraud prevention activities, including upgrading its AI-based abnormal transaction detection system and building a framework to share suspected voice phishing information among group affiliates.
A Shinhan Bank official said, "We will continue to strengthen financial consumer protection and financial fraud prevention to create a safe and convenient financial environment."